From the warehouse gate to the retail shelf — one connected platform.
Fyndroot carries your product out to the market, and carries the order, the cash and the evidence back. Field sales, van sales, pre-sales, merchandising, delivery, collections and stock — one system, working offline, that runs standalone or alongside your ERP.
Distribution breaks in the gaps between systems.
Most distributors do not lack software. They have five of them — and none of them agree with each other by Friday evening.
Stock nobody can vouch for
Van loads reconciled on paper, damages argued a week later, and a warehouse figure that never matches the vehicle.
A field force you cannot see
No reliable record of which outlet was actually visited, when, for how long, and what happened inside it.
Cash that arrives late and unexplained
Collections tracked in notebooks, part-payments spread across invoices, ageing discovered only at month-end.
Promotions applied by memory
Schemes interpreted differently by every rep, credit limits breached in the aisle, disputes settled in the back office.
Shelf reality nobody measures
Share of shelf, planogram compliance and competitor activity captured as anecdotes, not as evidence.
Reporting that arrives after the decision
Data re-keyed between the field, the spreadsheet and the ERP — accurate eventually, useful never.
Three parts. One system of work.
Run the suite on its own with masters maintained inside it, or let your ERP stay the system of record and Fyndroot become the system of execution around it.
The Field App
An offline-first Android app your team carries into every outlet — and it reshapes itself around whoever signs in.
Presales · Van sales · Delivery · Collections · MerchandisingThe Operations Hub
The web back office for masters, routes, pricing, promotions, approvals, scorecards and reporting — configuration, not code.
Masters · Journey plans · Promotions · GovernanceThe Integration Engine
Optional. A scheduled, monitored bridge that keeps the suite and your ERP in lockstep — with every record's journey visible and re-runnable.
SAP · Oracle · Dynamics · Tally · In-house ERP · Flat filesThe suite runs perfectly well on its own.
Integration is an option, not a prerequisite. Every master the platform needs lives inside it and is maintained by your own team — so you can be live on a route without waiting on an IT project.
- Self-maintained masters — customers, outlets, products, UOMs, price lists, taxes, routes, vehicles, warehouses, users and org hierarchy, all managed in the Operations Hub
- Form-wise entry — add or edit a single record through a guided form with validation, approvals and a full audit trail on every change
- Bulk import — load or mass-update any master from Excel or CSV using a downloadable template, with row-level validation and an error report before anything commits
- Bulk export — pull any master back out to Excel for review, offline correction and re-import
- Integrate later — turn on an ERP connector whenever you are ready; the masters you built stay, and mapping picks up from there
One unbroken chain from load-out to ledger.
Every step below produces a record. No step depends on someone remembering to write it down.
The same app becomes a different tool for every role.
Menus, tabs and workflows are provisioned per role from the server, so each user sees exactly their job — and nothing else.
| Role | What their app becomes |
|---|---|
| Presales Rep | An order-booking cockpit — journey plan, outlet history, catalogue, live promotions, recommended order. |
| Van Sales Rep | A rolling point of sale — live van stock, on-the-spot invoicing, Bluetooth printing, cash management. |
| Delivery Crew | Execution against booked orders, with building-level pick grouping for dense urban drops and proof of delivery. |
| Collector | A receivables-only round — outstanding invoices, multi-invoice settlement, printed receipts at the counter. |
| Merchandiser | Shelf execution — store checks, planograms, share of shelf, displays and campaign evidence. |
| Supervisor | A team command view — live map, approvals, authorisation codes, performance drill-downs. |
| Gate / Security | A verification checkpoint — confirm what physically leaves and returns on every van. |
Five outcomes, not a feature list.
Everything in the platform exists to move one of these five numbers. The detail sits on the platform page — this is the shape of it.
See the full platformSell more in every visit
Recommended orders built from buying history, must-stock lists, barcode entry, and promotions that apply themselves the moment a basket qualifies.
Keep stock honest, gate to shelf
Structured day open and close, load requests, van-to-van transfers, independent gate verification, physical counts and variance control.
Turn sales into cash
Multi-invoice settlement, advances, credit notes, a dedicated collector round, and ageing in front of the people who can act on it.
Win the shelf
Planogram compliance, share of shelf, price and expiry checks, competitor intelligence — all photo-evidenced with GPS and timestamp.
Manage the field force
Targets, live dashboards on the device, commission computed on the same data the rep sells with, gamification, and a live team map for supervisors.
New company. Not a new problem for us.
Fyndroot is a young company built by people who have spent close to fifteen years building and running route-to-market systems — the loading bays, the settlement disputes, the ERP integrations that fail at 2 a.m., the rep who has no signal.
We are not asking you to take our word for it. We are asking you to look at the specifics. A platform designed by someone who has never watched a van settlement go wrong does not ship gate verification, sequence pools for offline invoices, or a returns flow with supervisor authorisation codes. Those exist because the problem taught us to build them.
Offline-first, by design
The app runs on a local database and syncs when a connection exists. Pre-allocated sequence pools keep offline documents valid.
No integration required
Every master can be maintained inside the platform — form by form, or by bulk Excel import and export. Connect an ERP later without redoing the work.
Configuration, not code releases
Approval chains, business rules, price ladders, scorecards and print formats are authored in the Hub, not shipped in a build.
Auditable to the action
Role-based access to individual screens and actions, JWT-secured APIs, device provisioning and revocation, complete audit trail.
Built for the field. Engineered for scale.
Real-time backbone
A message-queue backbone and live push keep head office current without polling.
Proven data platform
A PostgreSQL transactional core, Redis caching and a dedicated audit store — sized for high-volume daily route traffic.
Cloud or your data centre
Fully containerised, with deployment paths on Google Cloud Run and AWS ECS today.
Multi-org, multi-currency
Multi-lingual on web and mobile, with org-scoped data visibility across companies, regions and distributors.
What buyers usually ask first.
Does it work without network coverage?
Yes. The Android app is offline-first — it runs on a local database and syncs when a connection returns. Order, invoice and receipt numbers come from pre-allocated sequence pools, so documents raised offline are valid documents, not drafts.
Do we need an ERP to run this?
No. The suite is complete on its own. Customers, products, prices, taxes, routes, vehicles, warehouses and users are all maintained inside the Operations Hub — record by record through guided forms, or in bulk through Excel and CSV import and export with validation before anything commits. If you later decide to connect an ERP, the masters you have built carry forward.
Will it integrate with our existing ERP?
It will, and it does not have to. The Integration Engine moves data both ways on a monitored schedule, with connectors for SAP, Oracle, Microsoft Dynamics and Tally. In-house and custom-built ERPs are supported too — through REST APIs, a database-level staging layer, or scheduled flat-file exchange, whichever your system can offer. And if you would rather not integrate at all, every master is maintained inside the platform instead.
Can we run pre-sales and van sales together?
Both are first-class flows on the same platform. Book today for delivery tomorrow, or sell off the truck right now — van sales invoices deplete van stock in real time, chain into payment collection, and print at the counter over Bluetooth.
How long does implementation take?
It depends on your master data quality and ERP landscape. The path is fixed: discover, connect, configure, pilot on a controlled set of routes, roll out in waves, then tune. We agree the timeline against your route count and integration scope during discovery — before any commitment.
You are a new company. What is our risk?
A fair question, and we would rather answer it directly. The team's experience is long; the company is new. That means you get senior attention, a pilot before a rollout, and pricing that reflects an early partnership. Start with a guided demo and a discovery session, and judge us on the specifics of what we show you.
See it running on your own route.
A 45-minute guided demo on a live environment. No slideware, no obligation — bring your hardest distribution problem.