A new company. Roughly fifteen years of the same problem.
We would rather be straight with you than pad a page with logos we do not have. Here is who we are, what we know, and how we intend to earn the work.
Experience sits in the team, not in a client list.
Fyndroot is early. What is not early is the experience behind it: close to fifteen years spent building, integrating and supporting route-to-market systems for FMCG, food and beverage, dairy and general distribution businesses.
That time was spent in the unglamorous parts — loading bays, settlement disputes, ERP interfaces that fail overnight, reps in basement markets with no signal, finance teams reconciling receipts that do not tie out. It is where the design decisions in this platform actually come from.
Depth over breadth
We build one thing — route to market — and we build it for the way distribution actually runs, not the way a generic CRM assumes it does.
Senior attention
You work with the people who designed and wrote the system. There is no layer between you and the engineering.
Prove it on a pilot
A controlled set of routes runs live before anything scales. If it does not hold up on those routes, it does not deserve your rollout.
Early-partner terms
Being early with us should be worth something. Pricing, roadmap influence and support reflect that.
Things you only build after you have been burnt.
A short list of the details that tend to be missing from platforms designed at a distance from the route.
Sequence pools for offline documents
Numbers are pre-allocated to the device, so an invoice raised with no signal is a real, sequential, auditable document.
An independent gate check
Security confirms the physical load against the system load — before the van leaves and again when it returns.
Authorisation codes for exceptions
Replacements and exceptional check-ins need a supervisor-issued code. Controlled generosity, fully audited.
Four print languages
ESC/POS, CPCL, ZPL and ESC/P — covering virtually every thermal printer your reps already own, with PDF as a fallback.
Segment-aware store scoring
A hypermarket and a corner store are held to their own standard, so the Perfect Store score means something in both.
A re-runnable integration
A staging layer with per-entity process status, so a failed night's sync is diagnosed and replayed, not reconstructed by hand — and it is optional, because the suite runs standalone.
Your path to go-live.
Six steps, in this order, every time. Step two is optional — if you are running standalone, masters are loaded straight into the platform instead.
Discover
We map your route-to-market model — roles, channels, trade terms, ERP landscape — against the suite, and agree the configuration blueprint.
Connect or load
Master data goes in: customers, products, prices, credit limits, routes — by bulk Excel import if you are running standalone, or through ERP integration mappings built and rehearsed on staging if you are not.
Configure
Roles and permissions, journey plans, promotions and schemes, scorecards, approval rules and print formats are set up — configuration, not code.
Pilot
A controlled set of routes runs live for an agreed window. Field feedback and data quality are reviewed daily.
Roll out
Wave-based deployment across the remaining routes, with train-the-trainer enablement and role-specific quick guides.
Tune
Hypercare through the first cycles, then quarterly reviews of scorecards, promotions and targets as your trade strategy evolves.
Businesses that move physical goods through a route.
FMCG
High SKU counts, dense routes, promotion-heavy trade.
Food & Beverage
Expiry discipline, returns, and a shelf that must stay full.
Dairy & Water
Daily rounds, returnable containers, deposits and bottle ledgers.
Distribution & Wholesale
Multi-principal portfolios, credit control, and cash on the road.
Any market, any language
Multi-lingual on web and mobile, multi-currency and multi-organisation — so the same platform fits a single-city distributor and a multi-country group alike.
Bring us your hardest route.
Forty-five minutes, a live environment, and the people who built it. Judge the work, not the pitch.